The Benz Shop

About Project

The Benz Shop came to us in need of a brand identity. With 2019 being one of their busiest years, they wanted make sure they were prepared for 2020. With the help of MINIMO, the Benz Shop now has a cohesive brand the speaks the businesses core values.

The Benz Shop
December 2019

Creating a Recognizable Brand

When The Benz Shop came to us, they were in dire need of a logo and brand for their Mercedes Benz repair shop, as they had spent the previous year of business without any solid brand identity. As a result of having no brand structure, they felt their business could not grow without customers being able to easily recognize the business. Some main focuses for this project, were to make sure that the brand had the same premium feel that all Mercedes Benz owners know and love. Going through the MINIMO process, we were able to design The Benz Shop a brand that can be used throughout the lifetime of the business.

The Benz Shop Sign Mockup from the design process.
The Benz Shop Instagram account with the new brand identity.
Final Primary Logo Design

How We Work

Learn more about our creative process

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