When Jabba Communications came to us, their logo was very out dated. For an Internet Service Provider (ISP), it is important to always be up to date with the modern times. This is why it was so important for Jabba to rebrand their business with a brand identity that could age and grow with the company. With the MINIMO process, we started by solidifying their goals and reasoning for rebranding. This lead to the design process, where we wanted to keep the same ideas from the original logo and just bring them up to date with modern times. By doing so, Jabba also needed to have their website redesigned, so that their new brand identity was cohesive and easy to grasp by their customers. Without this rebrand, Jabba Communications would have potential been stuck with the so many other company's that are stuck in the past.