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The Benz Shop

Brand & Logo Design

The Benz Shop

Project Details

When The Benz Shop came to us, they were in dire need of a logo and brand for their Mercedes Benz repair shop, as they had spent the previous year of business without any solid brand identity. As a result of having no brand structure, they felt their business could not grow without customers being able to easily recognize the business. Some main focuses for this project were to make sure that the brand had the same premium feel that all Mercedes Benz owners know and love. Going through the Minimo process, we were able to design The Benz Shop a brand that can be used throughout the lifetime of the business.
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